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Jolen Gets a Face Lift

Venerable brand undergoes packaging update.

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By: Christine Esposito

Editor-in-Chief

Jolen Creme Bleach is celebrating its major milestone this year with the first major packaging update since the product first graced the shelves some 50 years ago. The iconic logo and package color will remain the same, however new package design freshens up the brand's look and offers 20% more product and a mixing cup to make it easier for blending the ingredients at home.  “Listening and responding to feedback from our loyal users led to the enhanced packaging,” explained Jef...

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